Let 80% of customers choose you over your competitors just for being genuinely Green!
Come to a 2 hour hands on workshop:
~ Learn how to make your business - ANY BUSINESS! - as environmentally friendly and sustainable as possible for you.
~ Learn how to access the LOHAS market and win them over
(LOHAS = Lifestyles of Health and Sustainability).
~ Learn how to spot Green Washing and to focus your target market on your genuine Green values.
~ Learn how to connect with Green networks, groups, opportunities, stores, resources and consumers in the GTA.
As a participant, you'll leave with:
~ Handouts of local Green resources and groups, plus info on marketing to LOHAS consumers
~ A customized statement of Green Values for your specific business
~ A list of actionable steps to take to make your business as Green as possible and
~ A To Do List of Green possibilities specific to your operations
Why Green Your Business?
With the growing number of companies claiming to be green and ethical, it is becoming increasingly difficult for consumers to distinguish which products are truly sustainable. To help counter this trend of “green washing”, I want to help you to examine various aspects of your business to minimize your impact on the environment and animals (yup, that includes humans as well). Examples of good business practices include the use of sustainable/recycled material, responsibly made products (ie. fair wages, healthy working conditions, etc.) and elimination of toxic substances.
Once you let your potential customers and clients know how you have "Greened" your practices, 80% will select you over your non Green competitors! 20% of consumers, the LOHAS group, will even pay a premium for your services!
I look forward to working with you and trust that this material will enhance the wonderful work that you are doing, and contribute to your future success!